If you are in Australia, and you are thinking about creating a landing page, read this.
All business know that SEO (Search Engine Optimisation) is essential to driving online traffic. Attracting customers to your website from search engines is only half the battle though. You’ll also need to impress online visitors enough to stay and engage with your business.
Are you still struggling to convert leads into subscribers and paying customers?
Your landing page design is more than likely the issue. The landing page is the first page people see when clicking on your ads or typing in your URL. Landing pages are essentially like book covers – they need to entice people to read! If you don’t grab their attention, they will simply go somewhere else. Unfortunate, but reality.
At Vedametric, we build several hundred landing pages every month – so we like to think of ourselves as “experts” in the industry – with a proven formula that guarantees results – or your money back! We know Australia can be a tough market, that’s why we work so hard to get it right!
Here are some of our tips if you’re a DIY’er.
1. Write a Persuasive Headline
Every landing page needs a great heading. It needs to be BIG and BOLD. Headlines should tell online visitors in clear, concise terms what you offer. For example, an online tutoring business might choose the headline “Studying for Final Exams Just Got Easier”. A fitness company may pick a headline like “Burn Stubborn Belly Fat Fast”. Aiming for brief headlines under 10 words is smart. Get right to the point of your business mission. Don’t leave online visitors guessing about what you’ve got to offer.
Headlines must be compelling and informative about your company’s services. You want to grab your visitors’ attention immediately and lure them towards your product.
2. Add High Quality Images
According to Forbes Australia, 65% of people are visual learners. Online users want to visually see what your business offers, Landing pages must include clear, eye-catching images. Pictures with plenty of pixels are important to avoid blurriness. You can take these pictures yourself or download stock photos. You obviously never want to infringe anyone else’s copyright so don’t just copy images off Google. The photos should be related to your business services and headline. Perhaps upload an image of a smiling person using your product.
Pictures with people are statistically proven to perform better because visitors will feel more connected. Landing page videos are also helpful to show your business in action.
3. Create Supportive Subtext
The landing page headline draws online visitors in, but supporting subtext keeps them. People work really, really hard for their money. They need to know exactly what they’re buying into. Use your landing page to describe what your product or service is. Outline the features that make your product or service unique. Tell and show visitors why they should choose you over your competitors. Avoid exxagerating or making false claims. Remember to use bullet points and numbered lists that are easy to scan. Make the content user-focused. Remember, they have to like you so that they can trust you. Landing Pages Australia
4. Work on Appearance
This is quite possibly one of the most important. Maintaining a professional appearance throughout is essential to building trust with your potential clients. Your content needs to be free of typos, and all your links should work well at all times. Stand out from the rest but creating a unique landing page with a professional and experienced web design agency rather than a quick DIY version. An experienced team will also be able to assist with the speed of your site as well as creating a unique and the most optimal user experience.
A properly thought out design and workflow is one of the most effective ways to make a strong first impression and boost traffic to your site.
5. Gain Greater Visibility
Use the right SEO strategies, such as keyword optimisation, backlinks and other organic search engine optimisation techniques to give your business greater visibility. Having a landing page that no one knows about is pointless. You need to make sure you rank in Google search results. It can be difficult to keep up to date with the latest SEO strategies that allow your business to gain an edge over other companies that still use outdated techniques.
6. Mobile Friendliness
There is more mobile internet browsing than ever before. People browse the internet while going to and from work, while waiting for food at their restaurant (or even dining table at at home!) and anywhere else you can imagine. The invention of smartphones has completely changed the way as well as the speed we get information. Social media platforms such as Facebook, Twitter, Instagram and Pinterest all take advantage of mobile usage by making it easier for users to browse their platforms. Making your landing page optimised as well as responsive for mobile users can make or break your conversion rates.
7. Not Getting To The Point
The sole purpose of a landing page is to provide useful, clear, and direct information regarding a product of service. Visitors want to know within a matter of seconds what your offering is, how it benefits them, and what its going to cost to attain it. They don’t want to read long blocks of text or have to go through an extensive process just to find out what they’re looking for. Make sure that your landing page clearly and efficiently communicates the point across.
8. Not Using “Emotive” Design Elements
This one is so important and missed by so many. Create emotion and you will sell. There are many ways to do this. One of the most efficient ways of doing this is to use the science of colors. Don’t just slap any colours on your page, you have to understand which colours affect human purchasing behaviour. For example, did you know that women don’t like gray, orange and brown? But they love purple, green and blue! Did you know that blue is generally used to create feelings for trust? Think Facebook. It’s core values are transparency and trust. Yellow’s are colours for happiness. Brands use yellow to show that they’re fun and friendly. Vedametric has an in-house UI Expert who has decades of experience in colour psychology. We take this seriously!
9. Landing Pages Australia
Finally, we know that it can be hard to get this all right.
Contact us to see how we can help.
Author: Kunal // @kunalmiind