Software QA Services Using Selenium

While test automation is a huge area in itself covering both functional and non-functional tests, Selenium Test Automation (automated testing using the Selenium tool) today serves as a period defining phrase – automation before Selenium era and after Selenium era. At a very high level, Selenium is a portable tool extensively used for testing web applications. It can be effectively deployed on Linux, Windows and Mac OS platforms. It supports execution across browsers. As an open-source software it enables engineers to write tests in a number of programming languages such as C#, PHP, Python, Groovy, Java, Perl, Scala and Ruby. Selenium changed the automation landscape with all the flexibility it brought in across technologies and domains, throwing most tools before, out of gear.

Vedametric’s Selenium Framework

• Continuous Integration (CI) and Delivery (CD) ready
• provides instant feedback to developers on change commit
• Single click to run simultaneously on different OS-Browser configurations
• Multi environment support with remote execution capabilities
• Notification of test execution by auto email
• Use page object model (POM) concept for rigorous keyword and data driven testing

Our Selenium Test Automation Services use:

• Selenium WebDriver – Leveraging the WebDriver API’s, the goal is to supply an object-oriented API that provides support for new age problems
• Selenium Grid/VisGrid – Allowing parallel execution across machines and browsers
• Zephyr – A test management tool which is available as an integrated plug-in for JIRA. Our team has successfully executed Zephyr test automation across projects for a series of clientele
• Ruby Engineers – Proficient across all programming languages such as Java, Ruby, Python etc. for automation testing, the team has a variety of automation test frameworks for an effective and flexible testing process
• Appium – With various test automation frameworks leveraging Appium and Calabash for mobile applications automation, we dedicatedly offer testing on emulators, simulators and mobile devices

Recent years have seen a significant rise in the demand of Selenium Test Automation. The team at Vedametric Australia effectively uses Selenium Testing Services to validate functionality and reuse the original scripts in pre constructed test frameworks as described above. If you are looking for timeliness, budget efficiency without compromising on the quality of automation testing, just talk to us or schedule a meeting and let us get back to you at the earliest with the most suited and tailored solution.

We are a certified Shopify Partner and have a portfolio of clients including with revenues exceeding over $100,000 per day.

We help businesses grow online by creating beautiful and powerful stores.

Whether you are migrating from another system or choosing to set up a brand-new store with Shopify, Vedametric can help you at every step of the way. We are experienced Shopify experts who understand the quirks and characteristics of the platform and the best way to set it up so that your business gets sales and makes money. As Shopify developers, we can help you customise your store, just the way you like it, and in a fashion that attains real and measurable results.

• Choose a theme and have it customised
• Build a Shopify app to improve your business processes as well as create beautiful customer experiences.
• Let us set up a Shopify Marketing plan for your business
• Access ongoing support with our experienced team
• Strategic consultation to optimise your Shopify experience

Whether you are in Sydney, Melbourne, Brisbane or any other city in Australia, we can help. One of our Australian experts is on call 24/7 for all your Shopify needs.

Get in touch with us today – (02) 9011 1010 or email: sales@vedametric.com.au

For the last 20+ years, Vedametric Australia is the leading Melbourne Web Experts. 

Our expertise in website design and development, as well as providing full stack expertise to our clients has landed us awards and recognition within the industry.

Our development team are experts in full stack development – which means, taking your idea, working on both strategy as well as development, and turning into a full functioning website using all the frontend as well as backend software tools.

We write beautiful, elegant code supplemented with a UI that converts leads and creates emotive responses within your visitors. Our strategy works, and we guarantee results.

Vedametric has successfully delivered over 200+ projects and is the leading development company servicing both government as well as enterprise.

Give us a call today!

For the last 20+ years, Vedametric Australia is the leading Brisbane Web Experts. 

Our expertise in website design and development, as well as providing full stack expertise to our clients has landed us awards and recognition within the industry.

Our development team are experts in full stack development – which means, taking your idea, working on both strategy as well as development, and turning into a full functioning website using all the frontend as well as backend software tools.

We write beautiful, elegant code supplemented with a UI that converts leads and creates emotive responses within your visitors. Our strategy works, and we guarantee results.

Vedametric has successfully delivered over 200+ projects and is the leading development company servicing both government as well as enterprise.

Give us a call today!

An Overview of Software Bots
A software bot is a unique software program that is designed to automate tasks. It enables businesses to automate repetitive and routine tasks to optimise resources efficiently. Being an automated program running on the cloud (or off-line), bots perform tasks more efficiently and accurately when compared with humans. Software bots can assist humans or can completely replace them in some business operations. Bots take up different roles. While some of them just work in a role-based process, others can intelligently perform tasks and take decisions too. Unlike robots that have a physical presence, software bots only live within software programs and don’t necessarily take a physical shape. They can be a part of a messaging app or a website, part of your existing business intelligence systems, your CRM and email systems – as well as your IVR (phone systems).

Software bots can analyse data, organise documents, manage calendars, parse data, perform administration tasks in the background or engage customers in chats and emails. Google was one of the first to fully leverage software bots in the form of web crawlers for its search engine. Today, many businesses use software bots unknowingly to handle basic customer service operations, business automation, as well as removing the need for repetitive and laborious work.

The Evolution of Software Bots
Initially, bots were used to perform basic office automation tasks. Later, search engines started using bots to crawl millions of websites for indexing and cataloguing tasks. At the same time, hackers also took advantage of them and started using them to perform DDoS attacks, spam users and hack networks. The next phase saw the advent of chatbots that dynamically interacted with customers. These chatbots later took a more complex shape in the form of digital assistants. Siri, Alexa and Cortana are famous examples of digital assistant solutions. They receive voice commands and provide the required information. On the other side, bots gave rise to the Internet of things and home automation systems.

In 2016, social media giant Facebook added bots to its messenger platform. Today, the software bot market is open for innovation. Paired with artificial intelligence, software bots are now empowering every industry. Right from content writing to coding, bots are replacing human tasks with ease.

• Types of Bots
  A bot doesn’t have a physical presence and performs simple and repetitive tasks such as organising documents or performing admin tasks.
• A chatbot too doesn’t necessarily have a physical presence and converses with customers in real-time. While Alexa and Siri come in a physical form, they still perform customer service chatbot operations.
• A robot is a hardware bot that has a physical shape and arms to perform physical tasks along with software tasks.

Benefits of Software bots
Software bots have revolutionised business processes in recent times. Starting with simple IRC bots and web crawlers, software bots have been rapidly evolving to perform intelligent and complex operations too. Here are some of the key benefits offered by software bots to businesses of all sizes.

Reduces costs
Software bots significantly reduce operational costs as they perform tasks in a fraction of time. According to Vedametric, one of Australia’s leading bot developers, bots can come as cheap as $1000 as well as reach prices of $50,000 – depending on the scale of tasks for the bot. Development costs are a one-off cost which means bots can be scaled to run in a parallel, simultaneously and on several devices at once. At a cost of $50,000 – one single bot can be used to replace 1000’s of employees.

Other savings are not inherently visible. For instance, if you want to acquire a company, it takes several days for data analysts to pull out credit history, business revenues, TCO and ROI and other relevant data. However, a bot does it within seconds. Software bots enable businesses of all sizes to optimise resources to the core.

Improved efficiencies
Software bots accurately run a task every single time and consistently deliver the same results. Be it invoice management, data entry or document organisation, repetitive tasks are automated with zero errors. As such, business efficiencies are significantly improved.

Increased Productivity
Software bots work at incredible speeds and handle work that is generally done by multiple people. A product-writing bot can write product copies for thousands of products in a few seconds. It can look for market prices, do a bunch of calculations and update prices accordingly based on set margins or daily data.

Better customer engagement
Software bots enable you to analyse customer behavioural trends and better engage them 24/7 with reduced hold times. With a highly available and consistent customer service across the infrastructure, customers experience is significantly improved. An AI-powered bot will be able to semantically, as well as contextually, analyse the message and respond accordingly based on tone analysis, word usage, and so on. It can “read between the lines” just like a human can and make effective decisions on what to say to communicate with the customer.

Compliance made easy
Human employees come with baggage. A company has to provide several facilities to their employees and comply with governing regulations. However, with bots, you don’t have to face any HR, Labor or legal hassles. As such, you can focus more on your core processes.

The State of the Software Bot Market
The global software bot market is rapidly increasing in recent times. Today, chatbots are the most popular software bots across the globe. According to Forbes, the global chatbot market earned a revenue of $2.6 billion in 2019. This value is expected to touch $9.4 billion by 2024, growing at a CAGR of 29.7% during 2019-2024. Similarly, Grand View Research opines that the global chatbot market will grow to $1.25 billion by 2025, growing at a CAGR of 24.3% between 2018 and 2025. Mordor Intelligence reports that the chatbot market earned a revenue of $17.17 billion in 2019 and is expected to touch $102.29 billion by 2025, growing at a CAGR of 34.75% during the period 2020-2025. These numbers speak volumes of the growing popularity of the software bot market.

How Are Businesses Leveraging Software Bots
Here are some of the key industries that are leveraging the software bot innovation.

Customer service

Chat bots are revolutionising the customer service landscape. These AI-powered chatbots can simultaneously converse with multiple customers, answer their queries and efficiently provide the required information. They decrease hold times, quickly answer common issues and efficiently route traffic to the right places. They offer instant resolution and are available 24×7. With chatbots, automation becomes easy. They continuously learn and improve what they offer. Customers might be comfortable asking various questions to a bot instead of a real human which means you gain new leads as well as generate up-sales and cross-sales. Hubbot for HubSpot, Chatfuel for Facebook Messenger, Botsify, Insomnobot 3000 are some examples in this segment.

Ecommerce
Software bots are taking up the role of content writers too. For an e-commerce business that deals with millions of products, bots not only organise and catalogue products, but they are also creating product copies and datasheets. E-commerce bots developed by Vedametric can rapidly search all your competitor’s pricing across hundreds of sales channels, automatically increase/decrease pricing as well as identify sales trends across several industries.

Data/Customer Scraping Bots
Having an employee analysing data and process data from social media, or other data sources can be very, very time-consuming. A bot can do it all automatically, within minutes and report their findings to you periodically. It is also able to apply business intelligence to data it finds to predict events accurately. Vedametric has developed bots to do just this for some of Australia’s largest businesses.

We recently created a bot for one of Australia’s largest telco’s to identify competitors’ customers who were complaining about service levels. Every available data from these customers were collected, analysed semantically & contextually, and this data was then used to create an automated marketing campaign to those customers directly. The result? An 80% conversion rate.

Healthcare Bots
While healthcare was initially slow to the digital revolution, it is now aggressively embracing this technology innovation. Healthcare institutions are using healthcare bots for patient engagement, digital prescriptions, track patient care, streamline and automate administration tasks while alerting the concerned medical teams in case of emergencies.

Retail Bots
The e-commerce industry is in the frontline when it comes to leveraging software bot technology. Software bots act as a digital shopping assistant that interacts with customers, offer them support to navigate across the site, analyse their needs and help them in choosing the right products that meet their preferences, improving the customer experience. In addition, they offer effective marketing services by sending automated alerts in the form of promotional offers, production information, new arrivals etc. Hennes & Mauritz AB (H&M) saw a significant increase in sales when they integrated H&M chatbot in messenger app in 2016.

Software bots are changing the way businesses operate and engage with customers. Businesses that are quick to embrace this innovation are surging ahead of their competition. Failing to leverage this trend is sure to leave you out of the game.

If you’d like to chat more about bots (with a real human, of course!) – please contact Vedametric on (02) 9011 1010 or send us an email.

Kunal Miind // Vedametric.com.au

About the Author
Kunal is the lead engineer and automation expert at Vedametric. Vedametric is a chatbot development company in Australia and provides a multitude of technology solutions for its customers.

There are many benefits that AI brings to our daily lives. Even the average person can benefit. With a single voice command, you can launch Siri on your iPhone. This gives you a virtual assistant in your pocket. There are many other examples of artificial intelligence in our daily lives. For business owners, the benefits of AI may be even greater. We explore how bots can be used to help a business grow in the modern world.

The Role Of Bots In The Corporate World

About 37% of all organizations have already implemented some kind of AI in their business model. In the last four years, there has been a 270% increase in the use of AI in the corporate world. By the year 2021, it is expected that about 80% of new technological inventions will use some form of AI. About $35.8 billion were spent on AI systems in 2019.

These statistics show that artificial intelligence plays a key role in modern-day businesses. Some business owners are not sure exactly how AI can fit into their corporate model – and bots are the perfect entry point.

The use of bots is on the rise – primarily due to the automation that comes with using this type of AI innovation. There are many uses for bots in the business world – and a large number of reasons why you might want to consider implementing AI bots into your own business model.

IBM reports that the use of bots helps to provide a significant enhancement in the automation of certain business tasks. In turn, this helps to free up time from employees. Many employees find themselves occupied with repetitive tasks during the day. This leaves little room for some of the higher-value tasks that may need to be completed. By the end of the day, the employee has spent their time on repetitive tasks. The higher value tasks are needed for the business to grow.

Bots can be used to help automate the repetitive tasks that take up a significant amount of the employee’s time. This means the employee becomes free to do tasks that bots may not necessarily be able to perform. These tasks are generally more valuable to the business too.

The Benefits Of Using Bots For A Business

There are several benefits that come with the implementation of bots in your business model. Let’s take a look at a few of these benefits that you should expect:

• As mentioned, employees are not required to continue with repetitive tasks. These tasks are dealt with by the bot. The employee can then focus on more important assignments.
• Bots are able to process information at much faster speeds than employees. This means the time it takes to complete repetitive tasks is reduced significantly. More tasks can thus be performed on a daily basis.
• Bots are programmed to do a specific task exactly as the developer programs them. This means they will not make errors. With human employees, errors are relatively common. These errors can become costly mistakes. When switching to bots for repetitive tasks, the bot will not become tired, does not need to take a lunch break, and will do every task as it should – without the risk of errors.
• Bots are relatively cheap to implement, depending on the type of bot and the amount of programming needed. In the long-run, the use of bots can provide a more cost-effective solution for your business to perform certain operations.
• Bots can be programmed to work constantly. This means using a bot will not restrict the tasks performed to normal business hours. The bot can be programmed to run 24/7, which means it will always be performing tasks. This helps your business keep up in busy times and provide a more efficient way of ensuring all tasks are performed.

Uses For Bots In A Business Environment

You know that bots can be helpful for your business, but you may not be sure where exactly they can be used. The great thing is that the possibilities are truly endless when you choose to use bots for your business. The specific ways that a bot can help depending on the type of business you are running.

You should take a closer look at the internal operations of your business. Look at repetitive tasks that are taking up too much time from employees. These are generally the tasks that some bots can help with.

To help you understand what role a bot can play in your business, we will take a look at a few scenarios where a bot can be implemented.

• Your customer care department has to respond to emails from consumers. This can take up a lot of time. Many customers have similar requests. A bot can be used to filter through these emails and queries. The bot then determines what the question is about – and can send an email back to the customer without human interaction. Using a bot with implemented AI technology ensures the emails are customized – so the customer thinks a real agent contacted them. Questions that the bot is unable to process are then sent to a support agent.
• You have employees that need to constantly post updates on your social media channels. This helps your business remain active among its followers. Setting up a bot can help to automate these tasks. Employees can plan outpost types and set them up on the bot. The bot then automatically keeps the social profile active.
• Data entry can also be done with a bot. The employee needs to log in to one application, retrieve data, then copy it over to another application for processing. This may be required for thousands of entries. A bot can be programmed to do all of this with no errors and more efficiency.

Conclusion

Artificial intelligence has allowed developers to create bots that are able to automate several tasks that employees need to do. This helps to free up time from employees. In turn, employees can focus on more important tasks, ensuring the business is able to thrive in the modern-day. Bots are also able to reduce human errors and provide a faster processing speed than the average employee. There are several types of bots that can be used to automate business operations. We looked at how this may benefit your business in this post.

Contact us at Vedametric – Bot Experts 

Author:

Kunal is the founder & lead imagination engineer of Vedametric Australia. Australia’s Leading Web Design & Development, Mobile App Development, UI/UX Design & Digital Marketing Company. We aspire to be innovative, sustaining and a performing brand with appreciable and consistent competence in web design and development, mobile app development, UI/UX design and digital marketing.

References

https://www.statista.com/topics/3104/artificial-intelligence-ai-worldwide/

https://cmo.adobe.com/articles/2018/9/15-mindblowing-stats-about-artificial-intelligence-dmexco.html#gs.41qc40

https://www.ibm.com/downloads/cas/MY2RB2WK

For the last 20+ years, Vedametric Australia is the leading Sydney Web Experts. 

Our expertise in website design and development, as well as providing full stack expertise to our clients has landed us awards and recognition within the industry.

Our development team are experts in full stack development – which means, taking your idea, working on both strategy as well as development, and turning into a full functioning website using all the frontend as well as backend software tools.

We write beautiful, elegant code supplemented with a UI that converts leads and creates emotive responses within your visitors. Our strategy works, and we guarantee results.

Vedametric has successfully delivered over 200+ projects and is the leading development company servicing both government as well as enterprise.

Give us a call today!

All business know that SEO (Search Engine Optimisation) is essential to driving online traffic. Attracting customers to your website from search engines is only half the battle though. You’ll also need to impress online visitors enough to stay and engage with your business.

Are you still struggling to convert leads into subscribers and paying customers?

Your landing page design is more than likely the issue. The landing page is the first page people see when clicking on your ads or typing in your URL. Landing pages are essentially like book covers – they need to entice people to read! If you don’t grab their attention, they will simply go somewhere else. Unfortunate, but reality.

At Vedametric, we build several hundred landing pages every month – so we like to think of ourselves as “experts” in the industry – with a proven formula that guarantees results – or your money back! We know Australia can be a tough market, that’s why we work so hard to get it right!

Here are some of our tips if you’re a DIY’er.

1. Write a Persuasive Headline

Every landing page needs a great heading. It needs to be BIG and BOLD. Headlines should tell online visitors in clear, concise terms what you offer.  For example, an online tutoring business might choose the headline “Studying for Final Exams Just Got Easier”. A fitness company may pick a headline like “Burn Stubborn Belly Fat Fast”. Aiming for brief headlines under 10 words is smart. Get right to the point of your business mission. Don’t leave online visitors guessing about what you’ve got to offer.

Headlines must be compelling and informative about your company’s services. You want to grab your visitors’ attention immediately and lure them towards your product.

2. Add High Quality Images

According to Forbes Australia, 65% of people are visual learners. Online users want to visually see what your business offers, Landing pages must include clear, eye-catching images. Pictures with plenty of pixels are important to avoid blurriness. You can take these pictures yourself or download stock photos. You obviously never want to infringe anyone else’s copyright so don’t just copy images off Google. The photos should be related to your business services and headline. Perhaps upload an image of a smiling person using your product.

Pictures with people are statistically proven to perform better because visitors will feel more connected. Landing page videos are also helpful to show your business in action.

3. Create Supportive Subtext

The landing page headline draws online visitors in, but supporting subtext keeps them. People work really, really hard for their money. They need to know exactly what they’re buying into. Use your landing page to describe what your product or service is. Outline the features that make your product or service unique. Tell and show visitors why they should choose you over your competitors. Avoid exxagerating or making false claims. Remember to use bullet points and numbered lists that are easy to scan. Make the content user-focused. Remember, they have to like you so that they can trust you. Landing Pages Australia

4. Work on Appearance

This is quite possibly one of the most important. Maintaining a professional appearance throughout is essential to building trust with your potential clients. Your content needs to be free of typos, and all your links should work well at all times. Stand out from the rest but creating a unique landing page with a professional and experienced web design agency rather than a quick DIY version. An experienced team will also be able to assist with the speed of your site as well as creating a unique and the most optimal user experience.

A properly thought out design and workflow is one of the most effective ways to make a strong first impression and boost traffic to your site.

5. Gain Greater Visibility

Use the right SEO strategies, such as keyword optimisation, backlinks and other organic search engine optimisation techniques to give your business greater visibility. Having a landing page that no one knows about is pointless. You need to make sure you rank in Google search results. It can be difficult to keep up to date with the latest SEO strategies that allow your business to gain an edge over other companies that still use outdated techniques.

6. Mobile Friendliness

There is more mobile internet browsing than ever before. People browse the internet while going to and from work, while waiting for food at their restaurant (or even dining table at at home!) and anywhere else you can imagine. The invention of smartphones has completely changed the way as well as the speed we get information. Social media platforms such as Facebook, Twitter, Instagram and Pinterest all take advantage of mobile usage by making it easier for users to browse their platforms. Making your landing page optimised as well as responsive for mobile users can make or break your conversion rates.

7. Not Getting To The Point

The sole purpose of a landing page is to provide useful, clear, and direct information regarding a product of service. Visitors want to know within a matter of seconds what your offering is, how it benefits them, and what its going to cost to attain it. They don’t want to read long blocks of text or have to go through an extensive process just to find out what they’re looking for. Make sure that your landing page clearly  and efficiently communicates the point across.

Web Development Australia

8. Not Using “Emotive” Design Elements

This one is so important and missed by so many. Create emotion and you will sell. There are many ways to do this. One of the most efficient ways of doing this is to use the science of colors. Don’t just slap any colours on your page, you have to understand which colours affect human purchasing behaviour. For example, did you know that women don’t like gray, orange and brown? But they love purple, green and blue! Did you know that blue is generally used to create feelings for trust? Think Facebook. It’s core values are transparency and trust. Yellow’s are colours for happiness. Brands use yellow to show that they’re fun and friendly. Vedametric has an in-house UI Expert who has decades of experience in colour psychology. We take this seriously!

Web Experts Australia

9. Landing Pages Australia

Finally,  we know that it can be hard to get this all right.

Contact us to see how we can help.

Author: Kunal // @kunalmiind

Benefits of Developing Mobile App For Business

Mobile apps development has become a necessity for every business, be it a startup or an established business. As a business owner, you can’t afford to ignore its benefits. Below are some of the ways mobile app development by the application developers is beneficial for businesses;
● Strengthen customer engagement
● Increase accessibility
● Provide value for customers
● Transform the retail experience
● Build brand awareness and recognition
Last, but certainly not the least, in accordance with the estimates, the mobile app industry has the capacity of growing by as much as $100 billion by 2020. This has prompted many businesses to embrace this technology so they can further engage their customers and get solid insights into their users so as to bring about an improvement in customer experience.

Mobile app development is a Vital Means of Business
Mobile app development is one of the most important things for the business. This can be your essential way to promote brands and deliver both massive as well as relevant exposure to marketing.

Keywords:
mobile app design australia

Right off the bat, here, in this post, we will tell you that it is not the sole purpose of this pose to describe or discuss WHY you should blog. We are assuming that by reading this post, you will be ready to launch a blog, but will need help With a marketing tool or virtual assistant expert so that you can generate at least 88 percent more leads than non-blogging online businesses.

Yes, it is right – research has shown that many small organizations that blog generate at least 80 percent more leads per month than that of static websites. That is huge! Isn’t it?

Having Your Virtual Assistant Marketing Your Blog Full-Time

Here is a list of on-going tasks that you need to do, we mean your virtual assistant needs to do for you, to help with the marketing of your blog as well as website.
● Submit your blogs to blog directories
● Submit your blogs to RSS directories
● Gather content related to your niches
● Monitor blog sphere for references and linkbacks
The bottom line is – when you are working with a virtual assistant, you need to follow it up with the new tools that would be your help to promote and brand your blogs. This will help your VA work in a progressive way, and you will get instant results.

Do You Know How to Work With A VA To Manage Your Blog?

The concept of the Virtual Assistant is now new. It can help you manage the assistance along with managing your blogs that an expert can do with the right tasks and tools.